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UNIT38 CUSTOMER VALUE MANAGEMENT Factors that influence the Customer Lifetime Value at NETFLIX, comparison at B2B and B2C
UNIT38 CUSTOMER VALUE MANAGEMENT
Factors that influence the Customer Lifetime Value at NETFLIX, comparison at B2B and B2C
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
