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United Airlines: Appears in three areas of the Chapter - the Overbooking Paradigm (p.182-83), Breaking Guitars (Exhibit 7.2, p.189), and in part of Service Hero

United Airlines: Appears in three areas of the Chapter - the Overbooking Paradigm (p.182-83), Breaking Guitars (Exhibit 7.2, p.189), and in part of Service Hero Stories (Exhibit 7.3, p.193). Evaluate the overall ability of the airline to manage customer interactions with a focus on service delivery and service recovery. Imagine you are flying on a vacation. What would your most important considerations be in choosing an airline for the flight? Would United be in consideration as your choice? Why or why not

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