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Units sold 1 450 Sales price per unit $ 100 Variable cost per unit $ 50 Fixed costs $20 500 They have recently received the

Units sold 1 450

Sales price per unit $ 100

Variable cost per unit $ 50

Fixed costs $20 500

They have recently received the result of a market survey that indicates that they can increase the retail price of their product by 10% without losing customers or market share. The company can also source a cheaper raw material, decreasing the unit raw material cost by 8%. Demonstrate how these changes will benefit the company.

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