University of Wisconsin College of Business Eau Claire MKTG 330 Principles of Marketing In-Class Assignment Purpose: The purpose of this assignment is to reinforce the lectures and readings on branding, product life cycle, and new product development, while also assessing your ability to properly identify and apply these concepts to a case study. Task: Answer each of the questions related to Barbie You are a Doll. Criteria for success: This assignment is worth a total of 10 points. Each correct response earns you the point value noted with the associated question. STRATEGIC CASE: "BARBIE, YOU ARE A DOLL!" Barbie Is Born Mattel, Inc. started in 1945 as a small California toy manufacturer operating out of a converted garage. The company's first product was toy furniture. In 1959, Mattel introduced the golden haired Barbie doll, named after the owner's daughter. In 1961 Mattel released Ken (named for the owner's son). Barbie generates annual sales of $1.9 billion worldwide. Over 1.5 million Barbie dolls are sold