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Unlike advertising, public relations Select one: a . supports promotional efforts by generating free media attention and good will. b . should not be considered

Unlike advertising, public relations
Select one:
a.
supports promotional efforts by generating free media attention and good will.
b.
should not be considered part of the marketing area.
c.
accounts for a greater increase in marketing spending.
d.
converts mass media advertising into direct marketing.
e.
is considered a human resource function.

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