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Unlike Google Search that uses data collected about users togive personalized organic search results and user interest-basedads, DuckDuckGo is unable to provide personalized organic resultsor

Unlike Google Search that uses data collected about users togive personalized organic search results and user interest-basedads, DuckDuckGo is unable to provide personalized organic resultsor ads according to user interests since it doesn’t collect userdata. Discuss the pros and cons of bothapproaches.

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