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upport activity Driver Cost per Driver Unit Major refinishes Hours on jobs $60 Touchups Number of visits 100 Communication Number of calls 40 Builder Major

upport activity

Driver

Cost per Driver Unit
Major refinishes Hours on jobs $60
Touchups

Number of visits

100
Communication

Number of calls

40

Builder

Major Refinishes Touchups Communication
Alpine 80 150 360
Blue Ridge 35 110 205
Pineola 42 115 190

Assuming that each of the three customers produces gross profits of $100,000, calculate the profitability from each builder after taking into account the support activity required for each builder.

Activity Alpine Blue Ridge Pineola
Refinishes $ $
Touchups
Communication
Total support costs $ $ $
Gross profit
Customer profits $ $ $

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