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ur anternativ rger with Blockbuster (which filed for bankruptcy Perhaps the biggest blunder that Circuit City's top-management team committed was to lay off 3,000 of

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ur anternativ rger with Blockbuster (which filed for bankruptcy Perhaps the biggest blunder that Circuit City's top-management team committed was to lay off 3,000 of the firm's highest-pai sales personnel. The layoff was done to become more cost-competitive with Best Buy and, in particular, the burgeoning onling retailers. The problem was that the highest-paid salespeople were also the most experienced and loyal ones; and this allowed Best Buy - to recruit these valuable resources. In particular, Best Buy went on to develop its innovative main competitor "customer- centricity" model, based on a set of skills that allowed its store employees to identify and more effectively serve specific customer segments. Questions [note that the percentage of viord count over limit will result in the same percentage of point penaity 1. Why did Circuit City lose its competitive advantage? (10 points, 30 words max) 2. What was Circuit City's strategic position during the time of its competitive disadvantage? (5 points, 30 words max) 3. From a strategist's standpoint, what do you think Circuit City could have done differently? (10 points, 50 words max) Questions [note that the percentage of vlord count over limit will result in the same percentage of point penalty 1. Why did Circuit City lose its competitive advantage? (10 points, 30 words max) 2. What was Circuit City's strategic position during the time of its competitive disadvantage? (5 points, 30 words max) 3. From a strategist's standpoint, what do you think Circuit City could have done differently? (10 points, 50 words max)

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