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UR Safe Systems installs home security systems. Two of its systems, the ICU 100 and the ICU 900, have these characteristics: ICU 100 Design Specifications
UR Safe Systems installs home security systems. Two of its systems, the ICU 100 and the ICU 900, have these characteristics: ICU 100 Design Specifications Video cameras Video monitors Motion detectors Floodlights Alarms Viring Installation 1 2 1 3 680 ft. 10 hr ICU 900 1 3 5 5 2 1, 120 ft. 21 hr Cost Data $ 145/ea $ 60/ea $ 13/ea $ 4/ea $ 18/ea $ 0.3/ft. $ 18/hr The ICU 100 sells for $990 installed, and the ICU 900 sells for $1,720 installed. 1. What are the current profit margin percentages on both systems? 2. UR Safe's management believes that it must drop the price on the ICU 100 to $950 and on the ICU 900 to $1,590 to remain competitive in the market. Recalculate profit margin percentages for both products at these price levels and then compute the target cost needed for each product to maintain the current profit margin percentages. (For all requirements, round your percentage answers to 2 decimal places and other answers to the nearest whole dollar amount.) ICU 100 ICU 900 1. % % 2. Current profit margin Profit margin Target cost % %
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