Question
URGENT. Could you please help me to answer these questions? Thank you so much. 1/ A researcher has to conduct a market study to determine
URGENT. Could you please help me to answer these questions? Thank you so much.
1/ A researcher has to conduct a market study to determine the target audience for a particular FMCG product - whether the product will appeal to children, young adults, adults, or the elder), Which of the following pieces of information is necessary for the researcher to find out the necessary data? a. Research objectives - Finding out the target audience b. Choosing an appropriate analytic approach--Whether to conduct interviews or to circulate a questionnaire. c. Define appropriate boundaries for analysis- What information is required from the participants d. All of the above
2/ An airline company wants to segment its customer base according to their frequency of traveling so that the company can develop targeted marketing programs. It wants to offer special discounted flights for its frequent flyers and special vacation discounts combined with accommodations at premium hotels for its infrequent travelers who normally travel long distances to international destinations. Which of the following analysis methods is best for the company to find out the exact customer data? a. Factor analysis b. Conjoint analysis c. Cluster analysis d. All of the above
3/ A researcher has collected a huge amount of data regarding the changes in customer purchasing behavior as per the changes in product placement in various retail shops across North America. Which of the following is the best way to present all of this collected primary data in a format that can be easily referenced by everybody interested in the research findings? a. Data tables b. Pie charts c. Detailed written report d. None of the above
20/ According to the SMstudy Guide, "Easy-to-understand tables facilitate ease of interpretation and greatly enhance the readability of a written research report." Which of the following is NOT, as a general rule, necessary for using tables? a. Name of the researcher b. A title that conveys the content of the table, also corresponding to the list of tables c. Appropriate column labels and row labels for tables d. An identification number diresponding to the list of tables
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