Urgent!!!

Hello Guys, I hope you`re doing well. Can you please help me with my tests? I have 50 minutes left. Just answer like this: Examples: Question 4: all of the above

Question 5: Competitively lower price, widely available, heavy promotions

I don`t need explanations. Thanks for your help

D Question 4 What are the elements of management decision regarding target segments? Fits with corporate mission, business strategy and management capabilities. Selected segment is sufficiently large and profitable Customer preference map reveals opportunities for differentiation, relative to competitors. Choices 1 and 2 O All of the above. D Question 5 Business strategy based on price competitiveness comprises Lowest price, poorer quality, widely available, less promotion O Competitively lower price, widely available, heavy promotions O Lowest price, widely available, heavy promotion O Lowest price, widely available, no promotion D Question 6 Here is a business strategy based on differentiation O High price, high quality, broad availability, heavy promotions Premium price, high quality, exclusive availability, light promotions Competitively lower price, high quality, and exclusive availability Lowest price, widely available, heavy promotionD Question 7 One of the widely used tool for brand positioning is O SWOT analysis Customer journey map details Customer preference map analysis O Value chain analysis D Question 8 Position is achieved through Heavy spending on advertisement through appropriate media channels Manipulation of the 4Ps marketing mix in order to expresses its value proposition O Unique features and capabilities of the brand O An abundance of sales channels and highly capable sales personnel. D Question 9 What are the basic criteria used to determine the stage of a product in its life cycle? O Current growth in revenue and cash flow and profitability O Future growth in sales volume and cash flow, and profitability O Historical trends in revenue and profitability O All of the aboveD Question 10 How does a firm return its brand from a mature state to a growth phase? O Through rebranding O Through heavy promotions and price actions O Through product innovations and geographical expansion Through attractive incentive pay for its sales team D Question 11 What are the risks associated with products introductory stage? Much uncertainty related to customer recognition, interest and competitive positioning Financial risks associated with startup costs and low revenue Unclear positioning due to lack of management expertise O Choices 2 and 3 O Choices 1 and 2 D Question 12 In the growth stage marketing focuses on Getting customers to shift their preference to your brand Lowering prices to increase demand Raising prices to infuse perception of higher quality No answer text provided.D Question 14 Common management errors during the transition phase between growth and maturity are a result of O Continuing to do more of the same and expecting different outcome Making sequential decisions tackling one problem at a time, rather than revisiting the entirety of the firm's value chain Ignoring the results of the balance scorecard Bringing together various stakeholders, functional decision makers for rethinking new product values D Question 15 The balanced score card is a framework to track O Resource allocation across functional areas to create a more balanced spending Deciding on number of employees, hours of work and the quantity of manufacturing inputs to have at hand The execution of firm's strategy against internal performance goals and versus competition Employee performance across the company D Question 16 Operating costs refers to Cost of determining the firm's manufacturing location Deciding on number of employees, hours of work and the quantity of manufacturing inputs to have at hand Firm's investment in plant and equipment O Firm's investment in product packaging and shipping D Question 17D Question 17 Fixed capacity in manufacturing O Is the maximum limit of output / production during a period of time O Is the lowest limit of output / production during a period of time Can be increased by adding more operating capacity O Can be increased by extending hours of work D Question 18 Operating capacity in manufacturing Is the lowest limit of output / production during a period of time Can be altered by adding increasing fixed manufacturing capacity Determines actual manufacturing output for a given fixed capacity Should be less than or equal to fixed capacity D Question 19 Production worker productivity usually grows with Unionization of production workers Higher a larger number of workers than objectively determined O Investment in manufacturing technologies and higher worker compensation Holding more inventory at handD Question 20 Mistakes in product design are especially expensive because Customers' poor perception/judgement of your brand. The explicit and implicit costs of regaining customer trust O Loss of competitive strength and market position O All of the above D Question 21 Ad design: What should ads say to help a brand be chosen by business customers/purchasing managers? Present a catchy logo and cool company name Promote new price actions, a price reduction or a price rebate Present top values that customers can enjoy from your brand Use popular color schemes for aesthetic value D Question 22 What are the phases that the customer goes through to making a purchase decision? Desire and Action Attention, Interest, Action, Desire Interest, Desire Action, Attention O Attention, Interest, Desire Action Question 23 target segment, relative to competition isD Question 23 A decision support tool for positioning your brand within a target segment, relative to competition is O Porter's Five Forces Model Value Chain Analysis Customer Journey Map Customer Preference Map D Question 24 An omnichannel sales strategy involves Building a robust eCommerce business Promoting products through all digital channels Creating a smooth purchasing experience through all types of sales channels Delivery unique customer journey experiences, relative to competition. D Question 25 Sales productivity can be enhanced through Investment in new brands and products O Offering innovative products that customers desire Investments in sales training, infrastructure and in human resources Opening additional sales channels