Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Urgent please Marketing case study, There was no getting away from him. A poster at a bus stop in Chennai asked, Will Digen Verma be

Urgent please

Marketing case study, There was no getting away from him. A poster at a bus stop in Chennai asked, "Will Digen Verma be in the next bus?" Or, when watching a movie; there was bound to be an interruption all of a sudden with a handwritten message saying, 'Digen, your car is being towed'. And, outside in the car park, almost all the cars had stickers on them saying, 'Digen Verma was here.' In many commercial places in metros and even far off places like Simla, there were footmarks accompanied by the mysterious words 'Digen Verma was here' pasted. There were rumours galore about 'Digen Verma' and his identity. Some thought it was a campaign for the launch of some new fashion label, while others thought Digen Verma he was a philanthropist.

The enigma called 'Digen Verma' was everywhere, in buses, film halls, colleges, cyber cafes and shopping malls. 'JUST who is Digen Verma?' That's what the nation seemed to be have been wanting to know. In the 15 days that the campaign lasted in (February 2001), Digen Verma seemed to have become the most talked about faceless name in the country.

Question 123 Does a lesion of Guillain-Mollaret's triangle in the brain stem cause a type of myoclonus other than symptomatic palatal myoclonus? Question 124 1. In West's syndrome, after the fits have been suppressed, for how long should treatment with adrenocorticotrophic hormone (ACTH) continue? 2. Does complete suppression of resistant infantile myoclonic jerks by ACTH characterize West's syndrome? Question 125 Are anticholinergics the first line of treatment for primary torsion dystonia? Question 126 Can multiple sclerosis (MS) be associated with lack of vitamin D, lack of sunlight or low fish/cod-liver oil in the diet? By looking at the epidemiology (none at the equator; more outside 40 latitude, both north and south; less on top of Swiss mountains than in the Swiss valleys; more in fishing coastal towns and in Eskimos) this seems to be very important. Vitamin D modulates the immune system and active vitamin D given to rats with experimental MS (acute encephalomyelitis) lowers the monocyte count in cerebrospinal fluid (CSF) by 90% in 72 hours with return of power to their limbs. Japanese MS patients who ate plenty of fish were found to have vitamin-D-receptor pleomorphism. The staple grains and cereals (wheat, barley, oats) eaten in Scandinavian and northern European countries contain phytic acid, which blocks vitamin D absorption, and rice is the only cereal free of phytic acid. Are there any studies where low vitamin D levels in blood are associated with MS relapse? Question 127 What are the diagnostic criteria of 'definitive' multiple sclerosis (MS) - as taught to a medical student? We have found different information from different sources. Question 128 How reliable is a CT-brain scan with contrast in showing MS lesions as enhancing lesions in the presence of a contraindication to use MRI? Question 129 Is magnetic resonance (MR) spectroscopy of value in differentiating multiple sclerosis from cerebral autosomal dominant arteriopathy with subcortical infarctions (CADASIL)? Question 130 Does hemiplegia due to multiple sclerosis present with hemiparesis rather than dense hemiplegia (which is more characteristic of a stroke)? Other than age, what are the clinical signs that would help differentiate between the two? Question 131 If a female patient with multiple sclerosis wants to become pregnant, what are the risks, family planning advice and treatment, etc? What is the best advice to give to her? Question 132 Is there a role for methotrexate and azathioprine in the treatment of remitting-relapsing multiple sclerosis?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing Real People, Real Choices

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

4th Canadian Edition

132913178, 978-0134365954, 013436595X, 978-0132913171

More Books

Students also viewed these Marketing questions