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Urgent Question 3 In 2018, Geely Holding Group and Proton parent DRB-HICOM Group signed a joint venture in China. Proton will then enter the Chinese

Urgent Question 3

In 2018, Geely Holding Group and Proton parent DRB-HICOM Group signed a joint venture in China. Proton will then enter the Chinese market and comprehensively cooperate with Geely in developing the Proton brand in that country. Besides improved access to capital and new business, provide FIVE (5) other possible reasons why Proton entered into this strategic alliance.

[Total: 20 marks]

Question 4

In late 2020, a group of low-income countries proposed to the developed countries like the USA to temporarily waive Intellectual Property (IP) protection for vaccines to help them fight the pandemic. According to Tidd and Bessant (2018) there are nine non-legal methods IP owners can still capture value from their innovations even if they waive their IP protection. Assess FIVE (5) of these methods. [Total: 20 marks]

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