URL to article needed to read that correspond to questions.

https://www.forbes.com/sites/laurengensler/2017/08/08/greensky-billionaire-david-zalik-home-improvement-loans/?sh=f39aa9268764

QUESTIONS:

1. What is the generic business strategy (cost leadership or differentiation) of the lenders? What business strategy benefits (cost leadership or differentiation) is Greensky offering to the lenders? Identify the specific parts of the value chain where Greensky is adding business strategy benefits (by reducing cost or adding value) for the lenders and how it is doing so.
2. What is the generic business strategy (cost leadership or differentiation) of the subcontractors? What business strategy benefits (cost leadership or differentiation) is Greensky offering to the subcontractors? Identify the specific parts of the value chain where Greensky is adding business strategy benefits (by reducing cost or adding value) for the subcontractors and how it is doing so.
3. Analyze the business strategy of Greensky using the blue ocean strategy framework. Identify the values Greensky is creating, reducing, eliminating, and elevating.