U.S. Airways- When Southwest Airlines enters a market that is a U.S. airway hub, US. airways drops prices on popular routes to keep southwest from stealing the customers away.

Operating Systems- Microsoft prices its Window's Vista Operating system competitvely to apples MAC OSX.

Return on Assets- The firm prices it's products so it gets 10% ROA

Black Friday- Firms make drastic price cuts on certain items to drive store sales the day after thanksgiving.

Linen's n things- Linen's n things has to work hard to stay alive competing against retail giants such as walmart and target, often resulting in amazing deals for consumers.

Return on investment- The firm prices its products so it achieves a 20% ROA

Iphones- To sell as many Iphones as possible, Apple has a wide assortment of storage capacity and models, available at different price points.

Florida Summer-During the hot summer months, all airlines decrease fares on the Florida routes to try to fill as many seats as possible.

Special drug pricing- Drug manufactorers often provide coupons or even free medications to ill patients who cannot afford the medications.

Country Club- During a recession, people cut on nonessential like country club memberships.Clubs have had to waive their initiation fees just to weather the crisis.

Hybrid Permits- Your univerisity institutes a program that sells parking permits to faculty, staff, and students at a 25% discounted rate if their car is hybrid.

Nike Golf- To drive sales, Nike takes a 10% reduction across the Nike Golf line.

Pricing Objectives This exercise will help you identify and understand the different objectives that marketing managers may use when setting the price for a product. Pricing objectives involve specifying the role of price in an organization's marketing and strategic plans. To the extent possible, these pricing objectives are carried to lower levels in the organization, such as setting objectives for marketing managers responsible for an individual brand. These objectives may change, depending on the financial position of the company as a whole the success of its products, or the segments in which it is doing business. H. J. Heinz, for example, has specific pricing objectives for its Heinz Ketchup brand that vary by country. Pricing objectives fall into six broad categories: profit, sales revenue, market share, unit volume, survival, and social responsibility Read the descriptions of different pricing objectives and determine which type of objective it matches up with. Drag that item to the appropriate category below Operating Systems Return orn Investment U.S. Airways Return on Assets Black Friday Linens 'n Things Special Drug Pricing iPhone Florida Summer Country Club Hybrid Permits Nike Golf Social Responsibility Profit Sales Revenue Market Share Unit Volume Survival Pricing Objectives This exercise will help you identify and understand the different objectives that marketing managers may use when setting the price for a product. Pricing objectives involve specifying the role of price in an organization's marketing and strategic plans. To the extent possible, these pricing objectives are carried to lower levels in the organization, such as setting objectives for marketing managers responsible for an individual brand. These objectives may change, depending on the financial position of the company as a whole the success of its products, or the segments in which it is doing business. H. J. Heinz, for example, has specific pricing objectives for its Heinz Ketchup brand that vary by country. Pricing objectives fall into six broad categories: profit, sales revenue, market share, unit volume, survival, and social responsibility Read the descriptions of different pricing objectives and determine which type of objective it matches up with. Drag that item to the appropriate category below Operating Systems Return orn Investment U.S. Airways Return on Assets Black Friday Linens 'n Things Special Drug Pricing iPhone Florida Summer Country Club Hybrid Permits Nike Golf Social Responsibility Profit Sales Revenue Market Share Unit Volume Survival