US Census Bureau estimates that approximately 94% of all retail business is still conducted in brick and mortar locations, many consumers are now using mobile devices to comparison shop within stores and ultimately making their purchase online if they find a more attractive price. Purchasing power is in the hands of the consumer. This trend is expected to continue and, in response, many traditional consumer electronics retailers are now enhancing their online systems and implementing price matching policies to better compete. The multi-functionality of the mobile devices has displaced sales of digital cameras, camcorders, and GPS navigation devices. Not surprisingly, the projected growth of smartphones and video game consoles is expected to drive strong unit growth in smartphone and gaming accessories, which will offset declines in audio, video, and camera accessories