Usage rate refers to 39 Multiple Choice 8 00:02:20 the maximum number of times a customer has used a product or service historically. the profits a firm earns from customers who consume a particular product or service. quantity consumed or patronage store visits) during a specific period O o oo the number of times a customer uses or recommends a product or service annually the percentage of total possible users divided by the total number of consumers who actually use a productor service