USA's leading publishers, owner of one of a chain bookstore (book distribution company) has decided to establish.

He receives consultancy from you in the field of Sales and Marketing.

Considering the conditions we are in (pandemic, economy, etc.), first two bookstore will be opened in chicago, one in newyork and one in texas. In addition, an e-commerce site will be established to sell on the Internet. It has not been decided with which brand the bookstore to be established will enter the market.

Aims of the newly established company:

6-month goal: A positive perception (trust, sincerity, warm interest)

etc.)

12-month goal: To become one of the largest bookstores as a bookstore (big, strong, rich variety, etc.)

24-month goal: To increase the number of bookstores (cities in which they are located) by 5 times (or more) (rapidly developing, embracing everyone, etc.)

48-month target: USA's most well-known and preferred bookstore to brand (leader etc.).

Although the current market is narrow in your country where the book readership is low, the potential (reading and writing rate is good, book buying habit is bad) is very high.

Homework

Taking advantage of all the concepts of Marketing and Sales:

how to find potential customers who are not in the habit of buying and reading books; and

how to convince potential customers who are not in the habit of buying and reading books to bring them to your stores (physical and virtual) for purchase

Write your strategy about.

Every strategy you write:

Which of the Marketing and / or Sales approaches is appropriate and why?

State why this new company should use it for Marketing and Sales development.