Use a portfolio approach (visuals and written commentary) to critically evaluate how the company Holland and Barrett: 1. Introduction for Holland and Barrett company.

- Brief company introduction and purpose of the portfolio. 2. Positioning of Holland and Barrett company. - What is the company positioning? (i.e. cost leadership, differentiation) 3. How four of the marketing mix P's are used to reinforce positioning for Holland and Barrett company.

- Describe and analyse just 4P from the 7P: Price, Product, Promotion, Place, People, Process, Physical Evidence. 4. How does/can Holland and Barrett company evaluate the effectiveness of its marketing efforts? 5. Give evidence for Holland and Barrett company of KPI's/ website and social media analytics/ use of technology (i.e. sensors which count customers who enter stores, to monitor sales conversions). 6. Analyse the Promotional Mix and Activity for Holland and Barrett company. - Advertising, Public Relations, and Publicity, Sales Promotion, Events, and experiences, Personal Selling, Direct Marketing, Interactive Marketing, Word of Mouth Marketing, Social Media Marketing.

- How is the advertising that Holland and Barrett company is using (Above the Line, Below the Line, Through the Line)? 7. Reflect on the Holland and Barrett company and how they are positioned. You can categorise them using Porter's Generic Strategies. 8. Research all of the seven marketing mix elements that are visible to the public and consider how they are used to reinforce/ underpin the Holland and Barrett company positioning. 9. Reflects strategic decisions and relevant taught theories for Holland and Barrett company in its marketing efforts.

10. How Holland and Barrett company use and apply STP (Segmentation, Targeting, Positioning).

11. How Holland and Barrett company use and apply AIDA (Awareness, Interest, Desire, Action).

12. What is the Communication Model that the company Holland and Barrett are using.

- Sender, Encoding, Message, Media, Decoding, Receiver, Response, Feedback, Noise, Field of Experience.

13. What is the conclusion for all the information above for Holland and Barrett company.

14. Add the reference for all the information.

(Add pictures or use screenshots to support the information. SCREENSHOTS ARE WITHIN THE LAST THREE YEARS. ALSO, ENSURE THEY ARE ONLY UK BASED. Your findings must not merely rely on the description. Furthermore, you need to show how the company Holland and Barrett reflect taught theory/ strategy and models.)