Question
Use a variety of onlineadvertisements to do this assignment. From those sources, use 4 ads to illustrate 4 different market segments. There must be one
Use a variety of onlineadvertisements to do this assignment. From those sources, use 4 ads to illustrate 4 different market segments. There must be one from each of the following segmentations: Benefit, Lifestyle, Demographic and Geographic. Be sure to indicate which ad represents each segment and for each one provide a comprehensive description on why this the selected ad fits within one of the market segments. Be sure to answer the following questions in the text as well: What is the objective of the ad? Who is the target market? What message is the ad trying to communicate? What creative strategies does the ad utilize to get its message across? How does the ad incorporate the different aspects of segmentation into it? Can you determine the value proposition?You must include links to the ads with the assignment.
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