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(use amazon and costco as examples) 1. Do you feel the marketing communication and media messages were the same, regardless of your Brick versus Click

(use amazon and costco as examples)

1. Do you feel the marketing communication and media messages were the same, regardless of your Brick versus Click experience?

2. How did the two experiences mirror each other? What was missing? Did you find one experience better than the other, and if so, why?

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