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Use Apple Inc identify and analyze the results of 2 GAAP measures and 2 non-GAAP measures. Include in your summary how the company is using
Use Apple Inc identify and analyze the results of 2 GAAP measures and 2 non-GAAP measures. Include in your summary how the company is using this information to monitor its performance. If not explicitly stated, then hypothesize on how they might be using these measures in 1-2 pages. Include a reference in your response providing the direct link to the Annual Report
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