Use BYD Auto digital marketing strategies to answer the following questions in details;

Take the role of marketing consultants who have been hired to design a digital strategy for Pearl River Piano

1. Think deeply and systematically about what a promising strategy would be to help Pearl River Piano best meet its marketing objectives in the chinese market using BYD Auto's digital marketing strategies.

a. What benefits could a digital/social marketing strategy give to Pearl River Piano

b. Who should your target audiences be? How should you use the specific social media channels?

c. What type of content should you use, with what frequency should it be posted, and who will be the source of the content posting and delivery?

d. What metrics would you recommend to measure success / how would you measure ROI?

 

2. Creative ideas about how to really move the company forward in their digital marketing. Can you think of suggestions that are novel or new or inspired in some way that could really help improve the marketing strategy of Pearl River Piano.