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Use Excel Solver to obtain the optimal values of the decisions variables and the objective function for part a and part b. a. Maximize 4
Use Excel Solver to obtain the optimal values of the decisions variables and the objective function for part a and part b.
| a. | Maximize | 4x1 + 2x2 + 5x3 |
| Subject to |
| 1x1 + 2x2 + 1x3 | 25 | |
| 1x1 + 4x2 + 2x3 | 40 | |
| 3x1 + 3x2 + 1x3 | 30 | |
| x1, x2, x3 | 0 |
| b. | Maximize | 10x1 + 6x2 + 3x3 |
| Subject to |
| 1x1 + 1x2 + 2x3 | 25 | |
| 2x1 + 1x2 + 4x3 | 40 | |
| 1x1 + 2x2 + 3x3 | 40 | |
| x1, x2, x3 | 0 |
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Strategic Brand Management
Authors: Alexander Chernev
3rd Edition
193657263X, 9781936572632
