Use links for more information, reading material,and book. Focus on question 1 and for question 2 add some content to the answer I am attaching in 3rd link. Please make sure to avoid plagirizm, rite your understanding with clear concepts.

Make sure each activity is at least one and a half paje long Use in text citation and references. Its important. Book: https://we.tl/t-PGW4GpzlV6 Slides: https://we.tl/t-0feFv5zbS5 Activity 2: https://we.tl/t-gbFmxmuyLS

Activity I:What social problems do you think is the world's biggest?Wars?Global warming?Resource imbalances?How could you start to solve a big social problem through marketing?

Activity II: company: Apple. Identify its strengths and weaknesses. Then analyze the company's context, customers, competitors, and collaborators.