Use LTV Case Study under Details - that will have "Consumer figures", "Business Figures" and "Space Ad Figures."

Question Two - Use the Business Figures Case Study numbers (in the Word doc) and determine from an overall profitability standpoint, tell me which is better:

• The starting numbers in the case
• OR
• An offer of 2 Marion Berry pies for $99.00 with the following changes
• 0.85% Average Response, 50% COGS, $8.00 Fulfillment, and Response per Year of 23%, 15%, and 11% (No other changes)

OR

• An offer of 2 Marion Berry pies for $90.00 with the following changes
• 0.95% Average Response, 55% COGS, $8.00 Fulfillment, and Response per Year of 25%, 17%, and 13% (No other changes)