USE MAC-APPLE LAPTOP FOR QUESTIONS ABOVE.

Develop a market-product grid to focus your marketing efforts. Estimate the group sizes and use these steps: 1. Define the market segments (the rows in your grid) using the bases of segmentation used to segment consumer and organizational markets. 2. Define the groupings of related products (the columns in your grid). 3. Form your grid and estimate the size of market in each market-product cell. 4. Select the target market segments on which to focus your efforts with your marketing program. 5. Draft your positioning statement Develop a market-product grid to focus your marketing efforts. Estimate the group sizes and use these steps: 1. Define the market segments (the rows in your grid) using the bases of segmentation used to segment consumer and organizational markets. 2. Define the groupings of related products (the columns in your grid). 3. Form your grid and estimate the size of market in each market-product cell. 4. Select the target market segments on which to focus your efforts with your marketing program. 5. Draft your positioning statement