1. Use of funds: Describe how you plan to use the startup requirements in detail providing a start-up budget which includes all initial capital expenditures, build-out and start-up expenses. The details must be realistic and well researched. Data that does not make sense will cost you points. In other words, if you are starting a restaurant and your remodeling startup costs are $5,000, you would be penalized, since that amount is unrealistic.
2. Breakeven graph: Include a graphical representation that shows when your company will start making a profit.
3. Primary Research: The survey responses for all 50 people. Interview 50 people of different races and gender. They entailed Americans, Italians, French, and Arabs. There were 25 women and 25 men. The type of question that I asked them was whether they loved coffee and how often they took coffee. I also asked whether they knew and found any benefit of taking coffee over other beverages.