1. Use Porter's Diamond analysis and indicate the important factors facing telecom industry from the macro environment.

1. Analyze the structure of Indian wireless telecom industry. Identify the key changes happening in the last decade using 5Forces Framework.

1. Illustrate the change in the value -chain for Airtel based on the value system of wire-less players shown in exhibit 13 and list down the significant reasons for this shift.

1. Illustrate with suitable examples from the case, how has Bharti Airtel responded to the entry of Reliance Jio? What are the other strategic options Bharti Airtel has in order to counter the threat of Reliance Jio?