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Use the 5 Porter Forces, in the cosmetic industry specifically in sephora, How does sephora compete; cost, differentiation or segmentation? (professor says that by cost

Use the 5 Porter Forces, in the cosmetic industry specifically in sephora, How does sephora compete; cost, differentiation or segmentation? (professor says that by cost but why?)

is it Vertical integrations, to get into your suppliers industry?

Please do not use chat gpt because it gives wrong answers.

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