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Use the Ansoff matrix to market development strategies for Yamaha Motor Co . b . Yamaha Motor Co . is present in all major countries
Use the Ansoff matrix to market development strategies for Yamaha Motor Co
b Yamaha Motor Co is present in all major countries therefore, developing new geographical markets is not an option for Yamaha. Argue which
market segments or consumer groups could be new markets for Yamaha in terms of target segments or consumer groups. Think of current users
and potential new users for existing Yamaha products.
c Your analysis must be based on informationdata obtained from credible information sources. The sources must be cited for all arguments you
make.
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