Use the bellow question to write Green Ox Case Study.

1. How could this market be segmented? From Green Oxs perspective, what are the pros and cons of each?

2. Which particular segment do you recommend that Green Ox focus on? Why?

3. Describe and defend a positioning statement for the target segment that you recommend.

4. All the decision for Green Ox are relatively intertwined and dependent on each other. They believe the best place to start is with some notion of how many flavors of Green Ox they should introduce and at what price. Provide an analysis and recommendation.

5. Finally, what is the most important thing that Green Ox does not know, but that they need to know? What would your answer be? And Why? If you think you have sufficient information already, explain why.