Use the data set of a retailer's Cause

$-$

Marketing Donors for a Retail Firm to identify donor segments based on demographics

$($

age

$,$

$$income

$)$

$$and participation in cause

$-$

marketing efforts.

Donor score is a composite measure of RFM

$-$

$$recency$,$ frequency and monetary value

Q

$1$

: Can we add an appendix? The paper will be larger than

$3$

$$pages but it will help us make the images larger and more readable.

My advice:

$1$

$)$

$$Please make sure your narrative

$+$

$$smaller versions of your graphics fit in

$3$

$$pgs

$.$

$$Remember you don't need to collect external data for the narrative, please stick to interpreting your findings.

$2$

$)$

$$You can add larger version of the graphics

$/$

$$images thereafter and insert footer with words "for viewing convenience only

$)$

$.$

Please make sure the smaller and larger version of each image have the same fig. numbers.

Q

$2$

: Do we need to change the gender variable into a numerical variable? I.e changing Male to zeros and Female to ones to include them in our cluster analysis? Or can we leave the Gender variable as is

$?$

$\backslash$

table

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$[$

Customerl

$,$

Gender,Age,Annual Inc