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Use the dataset to create three new variables: Annual spending on electronics, Spending as a % of income, and Purchase frequency per year. 2. Using
Use the dataset to create three new variables: Annual spending on electronics, Spending as a % of income, and Purchase frequency per year. 2. Using segmentation, divide the dataset into up to four mutually exclusive segments along a single basis that you feel best supports the analysis. For example, if you decide to segment 2 based on the variable "Education", the Total Dataset column of the table will contain data for the entire dataset (i.e., the Total Market), Segment 1 will contain to data f
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