Question
Use the disruptive innovation framework to comment on the potentially disruptive impacts of massive open online courses (MOOCs) like Coursera on graduate programs of traditional
Use the disruptive innovation framework to comment on the potentially disruptive impacts of massive open online courses (MOOCs) like Coursera on graduate programs of traditional universities and institutions of higher learning. It may be useful to situate your response in the context of a specific graduate program like the MBA or a MS in Technology Management. Please detail all assumptions and data that inform your response. Please respond to the following specific questions:
(a) Is there any evidence of an over-served market, or market where the universities are adding features to their product faster than the ability of their customers to absorb these features? That is, is there any evidence that customers are less willing to pay for the graduate program relative to the past? Provide at least two points of evidence. In doing so, please list what your conceptualization of the "product" and "customer" is in this context. (6 points)
(b) Is this a low-end disruption? List two performance characteristics of the disruptor (online education) that contrast with the incumbents (traditional colleges and universities)? In doing so, please list what your conceptualization of "product performance" is in this context. (6 points)
(c) List at least three untapped customer needs in the market that the disruptor (MOOCs) addresses? (6 points)
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