Use the drop$-$down menu to choose the business model building block that is most appropriate for the business described.

Key Activities a$.$ The different groups of people or organizations a business aims to reach and serve.

Value Proposition

b$.$ The bundle of products that create value for the specific customer segment.

c$.$ How a company communicates with and reaches its customer segments to deliver a value proposition.

Customer Segments $vv$

d$.$ The most important assets required to make a business model work.

$1$

e$.$ The most important things a company must do to make its business model work.