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Use the Excel template for Value of a Loyal Customer ( VLC ) to find the average value of a loyal Milwaukee Tool power tools

Use the Excel template for Value of a Loyal Customer (VLC) to find the average value of a loyal Milwaukee Tool power tools buyer. Assume the contribution margin is 0.25, the purchase price for a set of tools is $300, the repurchase frequency is every 5 years, and the customer defection rate is 10%.

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