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Use the following commercials and website to describe the evolution of the Flex Seal product portfolio. What was the value proposition of the first product
Use the following commercials and website to describe the evolution of the Flex Seal product portfolio. What was the value proposition of the first product and how have the built the portfolio beyond this first product? Why do you think they approached product expansion the way they did? What role does the brand play in the portfolio? Describe the portfolio in terms of width and depth? What would you suggest they do next to expand the portfolio? How would you compare Flex Seals product portfolio to that of Tide
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