Use the following Income Statement for Questions # 3 and # 4:

Burton Snowboard Co.

Contribution Income Statement

	Total	Per Unit	Percent
Sales (800 snowboards)	$200,000	$250	100%
Less variable expenses....	120,000	150	60
Contribution margin	80,000	$100	40%
Less fixed expenses....	80,000
Net operating income (loss)	$ 0

4. Refer back to the original income statement above. Burton is considering another option (Plan B) to increase sales.

a) What is the profit impact if Burton can increase unit sales from 800 to 1100 by increasing its advertising budget by $22,000 (fixed expense). (The variable cost remains at $150 / unit).

Show your answer by preparing an updated Income Statement below.

Burton Snowboard Co.

Plan B

Contribution Income Statement

	Total	Per Unit	Percent
Sales (1100 snowboards)
Less variable expenses....
Contribution margin
Less fixed expenses....
Net operating income (loss)

b. A companys profits are more sensitive to changes in sales when its Operating Leverage is higher. Operating Leverage = Contribution Margin

Net Income

Under which option is Burtons Operating Leverage Higher? Plan A or Plan B ?

Show your work.

c) If Burton is concerned that its sales may not reach the projected level of 1100 snowboards which Plan should it implement ? Select one AND ALSO EXPLAIN WHY:

Plan A or Plan B

Why?

d) If Burton is confident that its can exceed the projected level of 1100 snowboards which Plan should it implement? Select one AND ALSO EXPLAIN WHY:

Plan A or Plan B

Why?