Use the following information to answer the next question: The NCAA Final Four is being held over a three-day period (Saturday through Monday) in Big City located in Big Metro Area. 60,000 spectators attend the event at a price per ticket of $500 with the NCAA receiving all ticket revenue. Revenue from concession sales goes to the local arena which the NCAA rents from BC for $1,000,000. 30,000 of the spectators live in Big Metro Area and 30,000 are from outside the area. Residents of Big Metro Area who attend the games spend $50 at the game besides the ticket price. Residents of Big Metro Area regularly spend $50 per weekend on local entertainment. Visitors to the area to attend the event spend $200 per day for three days besides the ticket price. If this special event was not being held in BC and BMA these days the City's arena would not have been used and only 10,000 people from outside the area would have visited. The best estimate of the direct (no multiplier effect) economic impact to BMA of the event is $3 million $12 million $13 million $19 million $28 million