Question
Use the following link to open the article and analyze the case to answer the below questions: https://www.coursehero.com/file/75364508/2Gaming-the-Gamers-Using-Experience-Maps-to-Develop-Revenue-Generating-Insightspdf/ What is your impression of the value
Use the following link to open the article and analyze the case to answer the below questions:
https://www.coursehero.com/file/75364508/2Gaming-the-Gamers-Using-Experience-Maps-to-Develop-Revenue-Generating-Insightspdf/
- What is your impression of the value of experience maps to the process of generating insight? What makes them potentially useful (or not)?
- What customer insights about the gamer market did you gain from your analysis of the case?
- What was difficult or challenging about analyzing the customer maps and generating insights based on the maps?
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Larry P. Ritzman, Manoj K. Malhotra
10th edition
978-013280747, 132807394, 9780132951814, 132807475, 132951819, 978-0132807395
