Use the following marketing manager example for questions 5-7.

You are the marketing manager for a local food company responsible for investigating the attractiveness of expanding your fresh doughnut operations to a new market. Your marketing research estimates that there are 23,500 consumers currently in the targeted market, and each individual will purchase an estimated 15 doughnuts in the next year. If an estimated 136,500 doughnuts are currently being demanded, how developed is this new market you are exploring? What is the revenue potential in this market? If the doughnuts are sold at an average price of $2.19, what is the revenue potential in this market?

answer choices:

38.72% developed; $771,975 revenue potential

17.22% developed; $771,975 revenue potential

38.72% developed; $298,935 revenue potential

17.22% developed; $51,465 revenue potential

24.22% developed; $298,935 revenue potential

True or False. Using the information from the previous question, the market is likely saturated and there is likely to be an overwhelming amount of competition already in this market, making it undesirable to enter.

answer choices

True

False