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Use the following print-out to answer the regression questions. * * * *M U L T I P L ER E G R E S
- Use the following print-out to answer the regression questions.
- * * * *M U L T I P L ER E G R E S S I O N* * * *
- Equation Number 1Dependent Variable..PIPurchase Intention
- Block Number1.Method:EnterP2ASCNEWSTV
- Variable(s) Entered on Step Number
- 1.P2AInvolvement with the Advertised Product
- 2.SCSource Credibility
- 3.NEWSNewspaper Hours Read per Day
- 4.TVTV Hours Watched per Day
- MultipleR.504
- RSquare.254
- F50.207
- Sig ofF.000
- ------------------ Variables in the Equation ------------------
- VariableBSEBBetaTSig T
- P2A.181.015.46712.130.000
- SC.018.012.0571.479.140
- NEWS.012.005.0892.414.016
- TV`.002.001.0581.973.046
- (Constant)3.674.8694.229.000
- Give your interpretation of this regression equation.
- P2A, SC, NEWS and TV account for 25.4 percent of the variation in PI or Purchase Intention.
- P2A, SC, NEWS and TV account for 50.4 percent of the variation in PI or Purchase Intention.
- P2A, SC, NEWS and TV account for 50.207 percent of the variation in PI or Purchase Intention.
- P2A, SC, NEWS and TV account for 0.00 percent of the variation in PI or Purchase Intention.
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