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Use the following print-out to answer the regression questions. * * * *M U L T I P L ER E G R E S

  1. Use the following print-out to answer the regression questions.
  2. * * * *M U L T I P L ER E G R E S S I O N* * * *
  3. Equation Number 1Dependent Variable..PIPurchase Intention
  4. Block Number1.Method:EnterP2ASCNEWSTV
  5. Variable(s) Entered on Step Number
  6. 1.P2AInvolvement with the Advertised Product
  7. 2.SCSource Credibility
  8. 3.NEWSNewspaper Hours Read per Day
  9. 4.TVTV Hours Watched per Day
  10. MultipleR.504
  11. RSquare.254
  12. F50.207
  13. Sig ofF.000
  14. ------------------ Variables in the Equation ------------------
  15. VariableBSEBBetaTSig T
  16. P2A.181.015.46712.130.000
  17. SC.018.012.0571.479.140
  18. NEWS.012.005.0892.414.016
  19. TV`.002.001.0581.973.046
  20. (Constant)3.674.8694.229.000
  21. Give your interpretation of this regression equation.
  22. P2A, SC, NEWS and TV account for 25.4 percent of the variation in PI or Purchase Intention.
  23. P2A, SC, NEWS and TV account for 50.4 percent of the variation in PI or Purchase Intention.
  24. P2A, SC, NEWS and TV account for 50.207 percent of the variation in PI or Purchase Intention.
  25. P2A, SC, NEWS and TV account for 0.00 percent of the variation in PI or Purchase Intention.

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