Use the following twenty steps as a guide to help you determine if your business idea is viable. There may be some questions you are unable to answer or answer fully. This is an indication of the areas of your proposed business you don't know enough about and a great launching pad for your market research THE STEPS 1 CREATE A CUSTOMER PROFILE Your customers might be consumers or retail stores, wholesalers or manufacturers, govem ment or other institutions List as many points as you can about who you think will buy your product. If you are selling to a consumer market, list their age, gender, marital status, and income, and try to describe their lifestyle If you expect to sell to another business or organization, assess what industries they are in, what kind of company they are, how long they have been in business, how many employees they have, annual sales, what department would be interested in your offer, and who their customers are WIDE Shot on Y12 Vivo Alcamera Use the following twenty steps as a guide to help you determine if your business idea is viable. There may be some questions you are unable to answer or answer fully. This is an indication of the areas of your proposed business you don't know enough about and a great launching pad for your market research THE STEPS 1 CREATE A CUSTOMER PROFILE Your customers might be consumers or retail stores, wholesalers or manufacturers, govem ment or other institutions List as many points as you can about who you think will buy your product. If you are selling to a consumer market, list their age, gender, marital status, and income, and try to describe their lifestyle If you expect to sell to another business or organization, assess what industries they are in, what kind of company they are, how long they have been in business, how many employees they have, annual sales, what department would be interested in your offer, and who their customers are WIDE Shot on Y12 Vivo Alcamera