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use the internet to search and find advertisements, preferably on an entire ad campaign. Evaluate the ad or ad campaign using questions in Questions to

use the internet to search and find advertisements, preferably on an entire ad campaign. Evaluate the ad or ad campaign using questions in "Questions to Ask While Reading an Advertisement", p. 310-311. Use questions collectively and incorporate in your response; do not separate or number the questions when responding. write full sentences solid paragraphs, clear transitions

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\fQuestions to Ask While Reading an Advertisement E] How is information about the product conveyed? Is there any text, or is the entire ad visual? El Who is the target audience for the product? Male or female, rich or poor, young or old? El Can you quickly tell what product or service is being advertised? B Is the ad part of a larger campaign? D What strategy is used to sell the product or service? Bandwagon? Celebrity endorsement? Company credibility? Offers to make you rich, thin, beautiful, insert adjective here _? U Does it appeal primarily with facts, emotions, or credibility? E] And, nally, do you believe the claims made in the advertisement? Page 310-311

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