Use the online sources listed in Table 3-7 located in Chapter 3 of the David text to assist you with your analysis and calculations. Be sure not to include strategies as opportunities; but do include as many monetary amounts, percentages, numbers, and ratios as possible.

	EFE Matrix
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	Opportunities	Weight	Rating	Weighted Score
1	Grow vertical brands as they are the 2nd largest brand category, yet only account for 14% of net sales (Annual Report, 2021).	0.00	0	0
2	Invest in in-store technologies such as enhanced personal shopping through mobile app in-store, real-time demonstrations, and virtual reality simulations to strengthen omni-channel experience	0.00	0	0
3	New environmental regulations and consumer preferences - provides opportunity to capitalize on investments in new technology to tap into a growing market of eco-friendly customers (Emmert, 2021).	0.00	0	0
4	Growing sports participation post-covid (IBIS, 2022).	0.00	0	0
5	Higher demand for fitness equipment and home-gym setups (IBIS, 2022).	0.00	0	0
6	Growing market of retired adults who are increasingly interested in staying active (Jenkin et al., 2017).	0.00	0	0
7	New market segments and niches provide chances to expand company and product lines.	0.00	0	0
8	Diminishing borders and expanding global interconnection enable the company to enter the worldwide market, target geographically dispersed customers, and boost profitability.	0.00	0	0
9	Government subsidies and favorable policies.	0.00	0	0
10	459 adverts a day in the company's external environment.	0.00	0	0
	Threats	Weight	Rating	Weighted Score
1	U.S. Gun control regulations threatening revenues from guns in their hardlines, which accounted for revenues over $5 million in fiscal year 2021. (Annual Report, 2021).	0.00	0	0.00
2	Decline of traditional brick-and-mortar stores due to cost advantages of online competitors (Forbes, 2021).	0.00	0	0.00
3	Social media, smartphones, & video games threaten the need for DSG products & services. by curbing physical activity (Kolhar et al., 2021).	0.00	0	0.00
4	New corporate tax laws under Biden Administration - minimum 15% global tax on large corporations with the potential for much higher taxes being paid on net revenues. (Rappeport, 2022).	0.00	0	0.00
5	External environment is an excessive number of retailers selling athletic goods; not enough clients.	0.00	0	0.00
6	External environment is internet commerce. May indicate that customers are shopping elsewhere	0.00	0	0.00
7	A high personnel turnover rate and a rising reliance on new solutions	0.00	0	0.00
8	Alterations to the regulatory structure, as well as the adoption of additional, more stringent rules	0.00	0	0.00
9	Different nations' liability rules may be vulnerable to liability claims due to policy changes.	0.00	0	0.00
10	Poor economic circumstances harm performance when they affect client buying.	0.00	0	0.00
	Total EFE Score	0.00		0.00

What steps could be taken to improve the company's competitive advantage? What's the findings and implications of the data identified in the EFE for Dick's Sporting Goods? See the Sample Strategic Plan for Colgate-Palmolive (2019) as an example. (https://www.strategyclub.com/wp-content/uploads/2020/11/SandersonFarms.Sample.Project.pdf)

What does EFE mean to Dick's Sporting Goods.