Use the Panera annual report to answer this question. You are going to start a fast casual restaurant similar to Panera, You need to figure out what your cost of goods sold will be. You decide to use the 2012 Panera numbers for your assumed cost of goods sold. In particular, you use the "Cost of Food and Paper Products" line item as the basis of your cost of goods sold. You know to compare this to the revenue item "Bakery Cafe Sales, Net". Based on this, what would be a reasonable assumption for your cost of goods sold as a percentage of sales?