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Use the results of the assessm Conduct PESTEL analysis based on customer response to identify changing needs in offline and online environments. ent, to develop

Use the results of the assessm Conduct PESTEL analysis based on customer response to identify changing needs in offline and online environments. ent, to develop action plan for implementing continuous improvement, which must include: o At least one performance gap of performance of marketing mix in relation to the following: Meeting relevant KPIs Changing customer needs

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