Use the Scenario below:

Review the product offerings of the company selected in Unit 2. This is the marketing mix of the company. Using the product mix make assumptions on pricing and product offerings to address the following items:

• Does the company offer products or services? Or both?
• Describe the products/services offered by this company.
• Discuss brand strengths, including logo recognition and brand equity.
• What do you know about the company's pricing strategy? Does it appeal to price only or quality buyers?
• Describe how you would approach a pricing strategy for this company.
• Determine if the company's pricing strategy seems effective based on the information you reviewed.