Use the steps outlined in the text to develop an advertising campaign for a company of your choice and a newly innovative product you want to release to the public.

1. Be creative and think of an idea of how to get your product known in as many markets as you can with as little money as you have to spend for the campaign.
2. Describe the 6 steps in detail and how your campaign will generate more consumer knowledge and word of mouth.
3. Lastly, look at the chart of creative elements of advertising and select three that describes your approach the best. Explain how using these creative elements will provide a positive perspective of the product and the company.